30th May 2008
LiveXtention wins the NC Awards with the Yahoo! ‘Big Idea Chair’
The marketing agency of the Digital Magics Groups also wins with “Bravo e si vede” the second prize in the category “Best Holistic Campaign”, and the third prize in the category Viral/Mobile Marketing with “Guarda che coppia”
Case History "Bravo e si vede"
Case History "Guarda che coppia"
Press Release
12th November 2007
LiveXtention obtains a nomination for the Interactive Key Awards
The jury of the 8th Interactive Key Award, which is dedicated to the Web and interactive communication industry, assigned the Nomination to "Lipodistrofia" (Lipodystrophy) for the "Viral Communication" category
Case History
22nd October 2007
Nomination of MyCast for the prestigious International ITV Awards
MyCast, the multimedia platform (web, television and mobile) that provides content owners (web, Telcos and broadcasters) and firms with video-participation services, received a nomination in the "Innovation and Technology" category at the International ITV Awards, the prestigious award that brings the interactive TV community together every year.
Case History
13th June 2007
LiveXtention wins the special award for “Best Holistic Campaign” at the NC Awards with High School Musical
At the NC Awards, the first competition in Italy to award prizes for the best integrated communication strategies, LiveXtention won a special recognition award for Best Holistic Campaign for the media format created to support the Italian launch of the soundtrack to the Walt Disney Television Italia film High School Musical.
The award was assigned by a jury made up of the main representatives of the communication world, company directors and advertising and communication managers of the most important firms in Italy, selected from amongst 160 campaigns registered for the competition.
Case History
19th July 2005 "Love Detector" by Digital Magics wins "i-Spot", the RAI and Sipra award for interactive campaign of the year
“Love Detector – Usa la voce” (Love Detector – Use your voice”) was considered an example of interaction between advertising and new content, “Love Detector – Usa la voce” won the prize for interactive campaign of the year, awarded by the RAI and Sipra “i-Spot” award jury.
The interactive campaign was designed to promote a dating service using a 90-second interactive advertisement, supporting a new means of digital interactivity based on voice pattern analysis called "Love Detector". Through the use of remote control, this new system allows access to an interactive area where information is provided on the service promoted by the advertisement and mobile phone numbers are collected of those who want to get in touch with the advertiser and become part of the advertiser’s community.
Case History
|