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REUTERS USA – BRIEF-Dada signs strategic agreement with 4w MarketPlace

REUTERS USA – april 24, 2015

http://www.reuters.com/article/2015/04/24/idUSFWN0XL00N20150424

BRIEF-Dada signs strategic agreement with 4w MarketPlace

Dada SpA :

* Signs strategic agreement to aggregate its programmatic advertising branch ProAdv/Simply with 4w MarketPlace, an online advertising company of which Digital Magics owns 43 percent of share capital

* Acquires 25 percent stake in 4w MarketPlace becoming the second shareholder

* The combination is expected to be completed by the end of the second quarter of 2015

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