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You have time until January 20th to take part in the acceleration programme and submit your project on

Milan, 10th January 2019 – The MIA – Miss In Action accelerator will choose the 4 best innovative female-driven startups and SMEs which will have access to the programme: training and development of the product/service, creation of a prototype, and a final event with investors.

All innovative Italian startups and SMEs which were founded by female entrepreneurs or are made up of at least 50% women have until January 20th to apply with their project on the platform.

MIA – Miss In Action: the project

MIA – Miss In Action is an initiative from Digital Magics, the most important incubator of “Made in Italy” digital startups active throughout Italy, BNP Paribas International Financial Services, BNP Paribas Cardif, Findomestic, Arval Italy and BNL BNP Paribas Group under the patronage of the Municipality of Milan.

The first acceleration programme dedicated to innovative Italian female-driven startups and SMEs includes three stages:

  • dedicated training and development of products/services, lasting 3 months
  • creation of a working prototype to launch on the market (MVP Minimum Viable Product), lasting two months
  • Investor Day, the final event with investors in Milan.

The judges for MIA – Miss In Action

Anne Abbott, Vice President of the META Group and partner at IAG; Paola Bonomo, Business Angel; Frieda Brioschi, entrepreneur and Professor at IED; Roberta Cocco, Head of Digital Transformation and Civic Services, Municipality of Milan; Alessandra Gritti, CEO of Tamburi Investment Partners; Sandra Mori, President of Valore D and Data Privacy Officer for Coca Cola Europe; Valentina Parenti, Co-Founder and General Manager of Gamma Donna, and Fausta Pavesio, Business Angel and Investor Board Member of Smartup Capital, are the 8 women executives, entrepreneurs, business angels and representatives of institutions who, together with the management of Digital Magics and the BNP Paribas Group, will be the judges for MIA – Miss In Action and will choose the winning business idea, supporting female startuppers throughout the course of acceleration to help them grow.

Applications to participate must be sent by January 20th through the registration form at the link:


For further information:

Digital Magics – Press Office

Giorgio Bocchieri – Mail:

Tel. 02 52505202 – Mobile 334 6853078

Digital Magics, listed on AIM Italia (symbol: DM), is a business incubator which supports the startups of the Tech world with services for the enhancement and acceleration of digital business. Digital Magics, Talent Garden and Tamburi Investment Partners have created the most important national innovation hub for DIGITAL MADE IN ITALY, offering innovative startups the support to create successful projects, from concept to IPO. Digital Magics has always been a partner of excellent companies with its Open Innovation services, creating a synergistic bridge between companies and digital startups. Incubation and acceleration services by Digital Magics are active on Talent Garden coworking campuses throughout Italy. Complementary to services are investment activities, which over the years have produced a portfolio of over 70 investments in startups, scaleups and digital spinoffs with high growth rates. Accelerated companies are joined by the Digital Magics team, partners with great entrepreneurial and digital experience, and benefit both from the wide network of private and institutional investors which support them through the “club deal”, and from the many partner companies which support them at the industrial level.

BNP Paribas International Financial Services (BNP Paribas IFS) incorporates the following activities, at the service of Individual, Private, Corporate and Institutional Clients:

  • Personal Finance, with Findomestic, which offers consumer finance solutions
  • Insurance, with BNP Paribas Cardif, which offers savings and insurance protection solutions to individuals
  • Asset Management, with BNP Paribas Asset Management and BNP Paribas Wealth Management
  • Real Estate, with BNP Paribas Real Estate, European leader in commercial real estate which offers a comprehensive range of services that span the entire real estate lifecycle

One of the main international growth driver of the Group, BNP Paribas International Financial Services’ operations are major contributors to BNP Paribas’s earnings with 85,000 employees in more than 60 Countries.

BNP Paribas Cardif

World leader for creditor insurance*, BNP Paribas Cardif plays an essential role in the lives of insured customers, providing them with savings and protection solutions that let them realize their goals while protecting themselves from unforeseen events. As a committed enterprise, BNP Paribas Cardif strives to have a positive impact on society and make insurance available to the largest possible number of people. In a world shaped by the emergence of new uses and lifestyles, the company, a subsidiary of BNP Paribas, has a unique business model anchored in partnerships. It co-creates solutions with almost 500 partners distributors in a variety of sectors (banks and financial institutions, automotive companies, retailers, telecommunications companies, energy companies, Independent Financial Advisors and brokers…) who then market the products to their customers. BNP Paribas Cardif is a recognized global specialist in personal insurance, serving 100 million clients in 35 countries with strong positions in three regions – Europe, Asia and Latin America. BNP Paribas Cardif also plays a major role in providing financing for the economy. With over 10,000 employees** worldwide, BNP Paribas Cardif had gross written premiums of €29.7 billion in 2017. Follow the latest news about BNP Paribas Cardif Twitter: @bnpp_cardif

Findomestic Banca operates for over two million customers offering credit, insurance and savings solutions. Present throughout Italy, Findomestic inspires its activities to the principles of social responsibility, promoting a sustainable and responsible approach to credit, to develop a long-term relationship with clients, partners and stakeholders. 100% owned by BNP Paribas Personal Finance, Findomestic is part of the BNP Paribas Group which is present in more than 70 countries, with over 189,000 employees, of which over 146,000 in Europe.

Arval Italy

Since 1995, Arval Italy is specialized in full service vehicle leasing and mobility services, and has been leader in the Country for over 20 years. The company’s total leased fleet adds up to more than 185,000 vehicles, guaranteeing mobility solutions to over 30,000 Clients in Italy. Service quality and expert advice, the foundations of Arval’s customer-centric promise, translate into tailored and innovative solutions to optimize the mobility needs of all its Clients – individuals, SMEs, professionals, large corporates, and their employees.

BNL, with over 100 years of activity, today is one of the Italy’s leading banking groups and one of the most-known brands as well. With around 1000 stores throughout the country – Branches, Private Banking Centres, Business Centres “Creo per l’Imprenditore”, Corporate Centres and Public Administration – BNL offers solutions, products and services, both traditional and more innovative, aimed to individuals, companies and institutions.  Since 2006 BNL has been part of BNP Paribas, an international banking group, present in more than 70 countries with over 198,000 employees, more than 145,000 of whom placed in Europe where it has four domestic markets: Belgium, France, Italy, Luxembourg. BNP Paribas holds a key position in two of the major business areas: Retail Banking & Services and Corporate & Institutional Banking.

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