Versione PDF [SCARICA]


The accelerator by Digital Magics, born to innovate the retail sector and create the store of the future has 8 major partners: Auchan Retail Italia, Cisco, Do different, Nava Design, Nexi, RDS 100% GRANDI SUCCESSI, SisalPay and UBI Banca

The 10 finalists win €5,000 and begin the first phase with over 300 hours of training with Digital Magics Startup University plus advisory services

Only the 6 best startups will conclude the program, receiving €15,000, an incubation path in Digital Magics worth €75,000, the opportunity to present their project to investors in London and Milan and the possibility of receiving an additional €300,000


Milan, March 4 2019 – From the tailoring advisor for “Made in Italy”, to the virtual shopping thanks to 3D simulation; from voice assistants and smart chatbots that give suggestions to customers, to technological tools that analyse people’s behaviours and tastes; from the “virtual salesman”, to the platform against waste that verifies in real time the integrity of food products in the distribution chain.

These are some of the innovative products and services developed by the 10 finalist startups of “Magic Wand Retail Revolution”: the first acceleration program in Italy dedicated to the retail sector launched by Digital Magics with partners such as Auchan Retail Italia, Cisco, Do different, Nava Design, Nexi, RDS 100% GRANDI SUCCESSI, SisalPay and UBI Banca.

Among the over 70 ideas submitted via, the 10 projects that have access to the first phase of the accelerator with over 300 hours of qualified training plus advisory services were selected. The training activity is curated by the division of Digital Magics Startup University.

The finalist startups, which received the first €5,000, are: Dilium, Disignum, ELIGO, ELSE Corp, Impossible Minds, InTribe, Optimist, Predixit, Scratch&Screen and Wenda.

To learn more about the 10 finalist startups:

“Magic Wand Retail Revolution” aims to accelerate the best Italian startups, able to compete globally, in order to innovate the retail sector, improve the customer experience and create the store of the future, connected and omnichannel, that features the latest technology.

After assessing the performance as regards the growth objectives of the 10 finalists, the 6 startups that will conclude “Magic Wand Retail Revolution” will be selected. Digital Magics and the partners Auchan Retail Italy, Cisco, Do different, Nava Design, Nexi, RDS 100% GRANDI SUCCESSI, SisalPay and UBI Banca will offer economic support, experience sharing, advisory services and international business development for the whole duration of the 6-month program.

The 6 winning startups of “Magic Wand Retail Revolution” will receive €15,000 and an incubation path in Digital Magics worth €75,000, therefore becoming part of the team of the most important incubator of digital startups “Made in Italy”, which is active throughout Italy.

They will also be protagonists of dedicated events in London and Milan to present their innovative and scalable models to the most important investors, business angels, Italian and international venture capitalists.

At the end of the program the 6 startups of “Magic Wand Retail Revolution” will open an investment round and Digital Magics will participate, investing up to €150,000 in each startup. In partnership with 200 Crowd, an equity crowdfunding platform, an investment vehicle will be set up, with the goal to raise up to €150,000 to be invested in each startup’s round.


Digital Magics, listed on AIM Italia (symbol: DM), is a business incubator of digital projects that provides consulting services and acceleration services to startups and enterprises, to facilitate the development of new technological businesses. Thanks to the partnership with Talent Garden and Tamburi Investment Partners, Digital Magics has created the most important national platform for innovation for DIGITAL MADE IN ITALY, by providing support to innovative startups to create successful projects, from conception to IPO, while offering services for the digital transformation and “Open Innovation” to excellent enterprises. The incubation and acceleration services offered by Digital Magics are active in the TAG co-working campuses present throughout Italy. Complementary services include investment activities, which have produced over the years a portfolio of 70 investments in startups, scaleups and digital spinoffs with high growth rates. Accelerated companies are flanked by Digital Magics’ team, a partner of enormous business and digital experience, and benefit not only from the large network of private and institutional investors that support them through “club deals”, but also from the many partner companies that support them on an industrial scale.

For further information:

Digital Magics – Press Office

Giorgio Bocchieri – Mail:

Tel. 02 52505202 – Mob. 334 6853078

Versione PDF [SCARICA]
WordPress Lightbox Plugin