Client
RAI Product Innovation Department

Schedule
From 30th May 2005 until the beginning of 2007, daily from 2.00 pm to 11.00 pm

Goals
To revolutionise audience interaction methods by offering a new way of providing information and entertainment.

Target
Young people

Progetto
On satellite (SKY 809) and Digital Earth, Futura TV is the Rai Futura culture and entertainment magazine, transmitted daily from 2.00 pm to 11.00 pm. Future TV is entirely dedicated to young people, with cultural and current affairs talk shows and information, open to experimentation with new languages and new formats. Digital Magics made video-participation and involvement of the viewers possible for this innovative television programming entirely dedicated to young people. A culture and entertainment magazine, with programming that is always open to experimentation with new languages and new formats, with cultural and current affairs talk shows, which provide for video-participation by the audience from home. Viewers can take part, express their opinions and video-participate live with one of the programme’s 20 young writer-presenters, taking centre stage in the show by means of a webcam or videophone.

Results
In 2005 the Futura TV video-participation format was reported by the European Broadcasting Union as the most innovative programme of the year.