Case Histories - DIGITAL MAGICS

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Betizu
Cliente: ETB-1

Digital Magics realizza il modello video-partecipativo di Betizu, programma dedicato ai ragazzi in cui i piccoli telespettatori partecipano, video-collegati da casa, al Quiz Show “Zuzen”. Questo format rivoluzionario, frutto di un team italo-spagnolo, trasforma il pubblico da spettatore a protagonista, cambiando la relazione tra audience e mezzi di comunicazione e favorendo i nuovi bisogni di interazione, partecipazione e crossmedialità.

Last Updated ( giovedì, 24 gennaio 2008 )

Occhio alla Spesa
(literally, “Watch the Shopping”)
Client: RAI Product Innovation Department

Presented by Alessandro di Pietro, the video-participation version of Occhio alla Spesa allows five television viewers to participate in the transmission by video-connecting with a mobile videophone from the main Italian cities in order to report on the prices of products on sale.

Last Updated ( giovedì, 24 gennaio 2008 )

Uno Mattina
Client: RAI Product Innovation Department

Rai Unomattina was the first video-participation television broadcast in Italy. RAI Unomattina, which is broadcast every morning from 9.00 am to 12.00 noon on the first national channel, calls upon viewers to take part in the transmission live by video-connecting using a webcam or fixed line/mobile videophone.

Last Updated ( giovedì, 24 gennaio 2008 )

Alice Live
Client: Telecom Italia

Alice Live was the first Italian video-community. It began in October 2003, launching and experimenting with dozens of new participative formats until becoming the first real Web TV channel of the “bel paese” that is Italy in 2007, with a 24-hour programming schedule

Last Updated ( giovedì, 24 gennaio 2008 )

Futura TV
Client: RAI Product Innovation Department

On satellite (SKY 809) and Digital Earth, Futura TV is the Rai Futura culture and entertainment magazine, transmitted daily from 2.00 pm to 11.00 pm. Rai Futura is entirely dedicated to young people, with cultural and current affairs talk shows and information, open to live video-participation from the audience at home.