The Digital Magics Group designs, implements and launches newly-conceived formats, i-TV projects and multimedia entertainment content both online and offline.

Furthermore, through the MyCast multimedia platform (Web, television and mobile), the company can create and manage video-participation television formats to allow the transformation of “passive” audiences, giving them an active broadcasting role: the chance to take centre stage, participating live and interacting with presenters and the studio audience by video-connecting via the Web or a mobile phone.


This is a new way to make television. A way that is open to the dynamics of digital mass media and the growing desire, particularly amongst young people, to participate and contribute to the creation of content.