Enrico Gasperini - Founder, Executive Chairman

Pioneer in the development of new communication and marketing models in the digital media, Enrico Gasperini is one of the first Italian businessman assessing the Internet potential, focusing meanwhile in building and spreading a digital culture.

Enrico Gasperini has always been involved in developing and spreading the digital culture. He collaborated with many Universities holding seminaries and stages. From Universities to the foundation of Assointeractive, up to the position of President of  AssoComunicazione and Audiweb.

By the end of the ’80s, Enrico Gasperini founds the first Italian web agency, Inferentia. This company in a few years wins large customers such as Illy Caffè, Ferrero, RCS Corriere della Sera,  Royal Insurance, Fiat, Il Sole 24 ore.

In August 2000, the company goes public in the Italian stock exchange, turning into an European leader in the digital marketing sector  (current name is FullSix).

In the same year, Enrico Gasperini founds and leads Assointeractive, the category association created to enhance and defend the role of the Italian New Media Agencies, taking up the President position. Later during 2003 Assointeractive folds into the larger AssoComunicazione.

In 2004 Enrico takes up a new challenge - Digital Magics – a company founded with Gabriele Gresta, Gabriele Ronchini and Alberto Fioravanti, with the aim of renovating the digital market.

In 2004 Enrico becomes President of the Digital Dept. of AssoComunicazione, the Italian association of communication companies.

In 2007 Enrico Gasperini also becomes President of the Joint Industry Committee Audiweb, providing online neutral measurement services to the whole industry.

These positions helped Enrico to establish a prominent role in the Italian online communications market, proving to be instrumental in spreading the Digital Magics brand name among all market stakeholders, and bringing a much larger value to Digital Magics than the time he had to spend in these institutional initiatives.