Gabriele Gresta - Venture Partner

Gabriele Gresta is considered worldwide as one of the biggest expert in digital medias and  technologies, specialising in viral projects, participative television and new TV formats designed for various digital platforms.

In 2003, Gabriele produced the first (ever?)video-participative television format, standing out for his innovative content technology, called MyCast. The MyCast web, mobile and TV platform offers video-participative services to Telcos and broadcasting editors.

Gabriele Gresta started working at a very young age in software development. By the age of 15, he was already working as a software development director for a multinational company (Alpha Center) and at the age of 16, he developed the first super-learning system. Still in his teenage years, following various technical internships in the UK, US and Australia, he unleashed his musical creativity by participating in the digital revolution brought about by computers with the Mato Grasso digital rap music project, which reached number one on the Italian dance charts. He then moved on to television as a host, author and producer of hit TV programs on national TV channels such as MTV Italy and TMC2. He also presented programs and live events and coordinated the strategies behind Telecom Italia's special event.

In 1995, he founded Bibop, a cross-media agency that creates interactive communication events and projects, both online and offline. Bibop managed projects such as the Mediaset portal (Mol), the production of the format "2008" for Italia 1, Futurshow 2002 for Telecom Italia, Tim Tour 2002, and since 2003 the conception and production of Alice Live for Telecom Italia, the first interactive web TV show.

In 2004, he founded the Digital Magics Group with Enrico Gasperini. Having gained extensive experience and expertise in all aspects of content production, Gabriele Gresta became the Group’s Chief Content Officer, the strategist behind the Digital Magics product offer. He is specialised in viral projects, participative television and new TV formats designed for various technological platforms. Gabriele Gresta works closely with key Italian and international broadcasters and phone operators (H3G, Telecom, Vodafone, Rai, Sky) on both innovative and successful formats. “Occhio alla spesa” on Rai TV, for instance, is a video-participative format created by Digital Magics. It was the first ever TV show where the audience was able to interact live with a TV presenter via mobile video-phone.

Gabriele Gresta is also the inventor of MyCast, a patented web, mobile and television platform that offers video-participative services to editors (web, Telcos and broadcasters).
As an expert in new technology and media, Gabriele Gresta is a frequent guest speaker in leading international congresses, such as:
"United Nations Intellectual Leaders Striving for the Stable Development of the Mankind" organized by the UN in 2001
 

• New layer..."United Nations Intellectual Leaders Striving for the Stable Development of the Mankind" organized by the UN in 2001,
• “Workshop PARTICIPATING TV, TeleTv Summit” Lisbon 2004,
• “World Telemedia Congress”, Amsterdam 2005,
• "IEG: 4th Annual European i-gaming congress & expo 2005" Nice 2005,
• “TeleTV Summit” Prague 2005,
• "Gambit Public Forum on TV Gaming" London 2006,
• “Spring Telecommunications and Media Forum”, International Institute of Communications, London 2006,
• “Technology and contents for the DTT”, MAC - Mercat Audiovisual de Catalunya, Barcelona 2006,
• “On Demand TV”, The TV Evolution Summit, Rome, 4th – 5th July 2006,
• PICNIC ’06, Cross Media Week, Amsterdam 2006,
• “The IPTV Digital Home: Gateway to Expanded Content and Services - Music, Movies, broadband, VOIP, Wireless and DVR”, Digital Hollywood Europe, London 2006,
• “Television in 2012”, Prix Visionica International Festival for Television Creation, Wroclaw (Poland), 2007,
• “Crossmedia User Experience”, Eurovision Crossmedia² - Eurovision TV Summit 2007, Lucerne 2007,
• MEM - Mobile Entertainment Market, Monte Carlo 2007,
• “New TVs, new business models? Advertising-based vs content-paid model”, Video On the Net”, Roma 2007,
• “Creating a successfully operative interactive television gaming product”, EiG - European iGaming 2007, Barcelona 2007,
• Seminar speaker “Innovazione e competitività nel distretto multimediale - Lo sviluppo dei contenuti crossmediali”, Bologna.
• "La TV in Digitale", Sardegna Ricerche, Pula 2008
• "Playboy Summit", Barcelona 2008
• "Multi-Channel Betting & Gambling", Berlin 2008
• "Creativity Day", Milan 2008
• “Mobile and Internet tv screenings cross platform engagement formats”, MIPCOM, Cannes 2008
• “Monetization of web video”, VideoWeb 2009, EITB Bilbao.
• NONICK panel discussion 2009, EITB Bilbao.
• OMNICOM EXPO 2009, Assodigitale, Roma.
• “The Best in Multiplatform Entertainment”, Mipcom 2009, Cannes.

Extras:

• Il futuro dell’intrattenimento online, Contributo per la Collana del Financial Times, 2008