Gabriele Gresta - Founder, Executive Vice Chairman and Chief Content Officer

Gabriele Gresta is considered worldwide one of biggest expertise in Digital Media and Technologies, offering a consolidated experience in viral projects, participative Tv and formats for many and different technological platforms.

In the 2003 he already realizes the first video-participative Tv formats, standing out for innovative contents and projects. One of the most popular creation is the Web, Mobile and TV platform My cast, that provide Web, telco and broadcaster Editors with  video-participative services.

Gabriele Gresta started working at a very young age in the software field. By age 15, he was already Software Development Director in a multinational company (Alpha Center) and at 16 he created the first super-learning system.
Still in his teens, after various technical internships in the UK, US and Australia, he unleashed his musical creativity by participating in the digital revolution brought about by computers with the Mato Grasso digital rap music project, which reached number one on the Italian dance charts.
He then moved on to television as host, author and producer of hit programs on national channels such as MTV Italy and TMC2. He also presented programs and live events, and coordinated Telecom Italia's special events strategy.

In 1995 he founded Bibop Research Int, a cross-media agency that creates interactive communication events and projects, both online and offline. Bibop followed projects such as the Mediaset portal (Mol), the production of the format "2008" for Italia 1, Futurshow 2002 for Telecom Italia, Tim Tour 2002, and since 2003 the conception and production of Alice Live for Telecom Italia, the first interactive web TV.
In 2004, with Enrico Gasperini, he founded the Digital Magics Group. Having gained extensive experience and expertise in all aspects of content production, Gabriele Gresta is the Group’s Chief Content Officer, the strategist behind the Digital Magics product offer.
He is more specifically involved in viral projects, participative TV and new TV formats for the various platforms, working closely with key Italian and international broadcasters and phone operators (H3G, Telecom, Vodafone, Rai, Sky) on both innovative and successful formats and contents. “Occhio alla spesa” on Rai TV, for example, is a video-participative format created by Digital Magics. It is the first TV show where the audience interacts with a studio host via mobile video-phones.
Finally, Gabriele Gresta is also the inventor of MyCast, a patented web, mobile and television platform that offers video-participative services to Editors (web, telcos and broadcasters).
As an expert in new technology and media, Gabriele Gresta is a frequent guest speaker in leading international congresses, such as:
"United Nations Intellectual Leaders Striving for the Stable Development of the Mankind" organized by the UN in 2001

• New layer..."United Nations Intellectual Leaders Striving for the Stable Development of the Mankind" organized by the UN in 2001,
• “Workshop PARTICIPATING TV, TeleTv Summit” Lisbon 2004,
• “World Telemedia Congress”, Amsterdam 2005,
• "IEG: 4th Annual European i-gaming congress & expo 2005" Nice 2005,
• “TeleTV Summit” Prague 2005,
• "Gambit Public Forum on TV Gaming" London 2006,
• “Spring Telecommunications and Media Forum”, International Institute of Communications, London 2006,
• “Technology and contents for the DTT”, MAC - Mercat Audiovisual de Catalunya, Barcelona 2006,
• “On Demand TV”, The TV Evolution Summit, Rome, 4th – 5th July 2006,
• PICNIC ’06, Cross Media Week, Amsterdam 2006,
• “The IPTV Digital Home: Gateway to Expanded Content and Services - Music, Movies, broadband, VOIP, Wireless and DVR”, Digital Hollywood Europe, London 2006,
• “Television in 2012”, Prix Visionica International Festival for Television Creation, Wroclaw (Poland), 2007,
• “Crossmedia User Experience”, Eurovision Crossmedia² - Eurovision TV Summit 2007, Lucerne 2007,
• MEM - Mobile Entertainment Market, Monte Carlo 2007,
• “New TVs, new business models? Advertising-based vs content-paid model”, Video On the Net”, Roma 2007,
• “Creating a successfully operative interactive television gaming product”, EiG - European iGaming 2007, Barcelona 2007,
• Seminar speaker “Innovazione e competitività nel distretto multimediale - Lo sviluppo dei contenuti crossmediali”, Bologna.
• "La TV in Digitale", Sardegna Ricerche, Pula 2008
• "Playboy Summit", Barcelona 2008
• "Multi-Channel Betting & Gambling", Berlin 2008
• "Creativity Day", Milan 2008

Extras:

• Il futuro dell’intrattenimento online, Contributo per la Collana del Financial Times, 2008