Milestones - DIGITAL MAGICS

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Milestones

Digital Magics was founded in 2004 on the initiative of Enrico Gasperini (Executive Chairman), Gabriele Gresta (Executive Vice Chairman) and Gabriele Ronchini (Chief Executive Officer).

2007

Digital Magics strengthens its presence in the marketing and communication services sector and launches LiveXtention
LiveXtention creates "Bravo e si vede" (“Good and it shows”), the media format developed with MC²
The Group marketing agency creates an innovative measurement and research tool.
Digital Magics is announced best "outsider" firm by lilloperri.com, a marketing, media and advertising magazine
Digital Magics extends its live music offering on the 3 Italia videophones with "Concerti impossibili" (“Impossible Concerts”)
LiveXtention wins a special prize for The Best Holistic Campaign at the NC Awards, with the media format created to support the launch of "High School Musical" by Disney Television Italy
The new version of the video-participation platform MyCast 2.0 is amongst the finalists for the prestigious iTV Awards ("Innovation and Technology" category), the international interactive TV prize.

2006

BibopTV is founded with Telegraaf Media Group. BibopTV becomes the first European Web/mobile community TV network
Magics Lab is founded for the study of the best i-TV formats
Second BroadBand People event
Digital Magics wins the MobileMonday Peer Award for the video participation format created for RAI “Occhio alla spesa” (“Watch the Shopping”) and is amongst the seven main International innovators at the Helsinki competition
“TheBlogTV” is created, with the aim of becoming the first International User Generated Network
2 million matches played for Messenger Cup, the community advergame created for MSN
Digital Magics wins the international competition called by the EBU (European Broadcasting Union), for the creation of eurovision.tv and junioreurovision.tv, the websites for the two most popular musical events in Europe: the Eurovision Song Contest and the Junior Eurovision Song Contest
The Digital Magics Group sponsors VlogEurope2006, the first international video-bloggers’ gathering
The GSM Association selects Digital Magics amongst the finalists for Global Mobile Award: the video-participation format created for RAI Occhio alla Spesa (Watch the shopping) (“Mobile Entertainment Awards” category)
Digital Magics brings live music to videophones through an agreement with 3 Italia

2005

SportXtention is founded, a Group company dedicated to the sports market, which starts with the launch of new community-formats for clubs and the first live match on UMTS
International partnership with Alticast for the trial of digital multimedia services
Digital Magics wins the first “I-Spot” award, organised by the RAI and Sipra for the best interactive campaign (Gran Prix)
The first video-participation format on general TV and DTT, based on the MyCast platform, is broadcast on RAI Uno Mattina and FUTURA TV
Partnership with NessunoTV to produce the Satellite and Web first TV channel “created” by users
For the first time, on the programme Occhio alla Spesa on RAIUNO, five users participate simultaneously in a live video-call TV transmission with their own mobile phones.

2004

Digital Magics is founded
First BroadBand People event
The video-participation format Alice Live makes its name in Telecom Italia’s RossoAlice portal
Digital Bees, a company dedicated to entertainment and new forms of distribution and use of music on digital channels, is founded together with Claudio Somazzi
Market launch of the new MyCast participation platform, adopted by many Italian carriers and broadcasters and reported by the European Broadcasting Union
Partnership with Roberto Carraro, Gualtiero Carraro and Alberto Barzaghi’s Telecom Design for B2B content

Last Updated ( martedì, 10 marzo 2009 )

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