The Digital Magics Group is specialised in the design, creation and distribution of digital content and new media channels for the music world.

By means of long-term agreements with the most important record industry partners, the Group has positioned itself amongst the market leaders in the creation and development of channels dedicated to musical content.

Competencies 

Digital Rights Management
- Rights management and mediation in the music and entertainment industry in Italy and abroad
- Distribution and deployment of diverse content on digital media
- Identification of the best rights use opportunities
- Purchase, distribution, management and production of musical content digital rights:

Community Marketing
- Enhancement of community image through online and offline initiatives
- Management and exploitation of full potential of databases
- Direct Marketing design projects
- Direct marketing campaign implementation and management 
 
Digital Content Production
- Production of video formats for all platforms (Broadcast, Web, IPTV, UMTS, Dvb-h and
traditional channels such as the press)
- Design and implementation and management of new channels
- Mobile premium services
- Creation of digital content (advergames, DVDs, cross-media formats)

• Live DVDs
• Live Concerts and Video Libraries
• Exclusive rights on Live Concert Channel
• Live Concert Library Non-Exclusive Rights
• Music Movies and documentaries non-Exclusive Rights

Communication
- Implementation of integrated communication campaigns
- Enhancement of brand image using innovative communication tools
- Implementation of ad hoc promotional initiatives