Project
Implementation of the Betizu video-participation model, a programme for kids that allows young TV viewers, video-connected from home, to participate in the quiz show “Zuzen”. This revolutionary format, transmitted by the main broadcaster in the Basque region EBT-1, lets the audience take centre stage, changing the relationship between audience and media and supporting new interaction, participation and cross-media needs. The mechanism is simple: the audience can request to take part in the broadcast, either by telephone or via the Web site. Once the requests have been received, the editorial staff contacts the children directly, they prepare them to go on air and accompany them into the magic box. ETB-1 was the first Spanish television channel to use the video-participation model, which had already been used with great success in Italy and received an award on the international scene for the level of innovation used in the television programmes and in the new digital formats.

Results
Given the great success achieved by this format, right from its first broadcast, the video-participation model was selected and used again in the following series of the programme.