Betizu
Cliente: ETB-1
Digital Magics implements the video-participation model for Betizu, a programme for kids in which young TV-viewers, video-connected from home, participate in the quiz show “Zuzen”. This revolutionary format, the result of the work of a Italo-Spanish team, lets the audience take centre stage, changing the relationship between audience and media and supporting new interaction, participation and cross-media needs.
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 Alice Live
Client: Telecom Italia
Alice Live was the first Italian video-community. It began in October 2003, launching and experimenting with dozens of new participative formats until becoming the first real Web TV channel of the “bel paese” that is Italy in 2007, with a 24-hour programming schedule.
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 Occhio alla Spesa
(literally, “Watch the Shopping”)
Client: RAI Product Innovation Department
Presented by Alessandro di Pietro, the video-participation version of Occhio alla Spesa allows five television viewers to participate in the transmission by video-connecting with a mobile videophone from the main Italian cities in order to report on the prices of products on sale.
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 Uno Mattina
Client: RAI Product Innovation Department
Rai Unomattina was the first video-participation television broadcast in Italy. RAI Unomattina, which is broadcast every morning from 9.00 am to 12.00 noon on the first national channel, calls upon viewers to take part in the transmission live by video-connecting using a webcam or fixed line/mobile videophone.
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 Futura TV
Client: RAI Product Innovation Department
On satellite (SKY 809) and Digital Earth, Futura TV is the Rai Futura culture and entertainment magazine, transmitted daily from 2.00 pm to 11.00 pm. Rai Futura is entirely dedicated to young people, with cultural and current affairs talk shows and information, open to live video-participation from the audience at home.
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 SBTV - Sugababes & Superdudes
Partner: Telegraaf Media Groep NV
Digital Magics creates SBTV, the first Dutch participative WebTV, accessible via the Web sites superdudes.nl and sugababes.nl, the most popular communities which include 25%-30% of teenagers in Holland, with more than 1,400,000 registered members and over 1,200,000 individual users per month.
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