Partner
Telegraaf Media Groep NV 

Schedule
From March 2005 onwards

Goals
Increase the community by offering a new broadband Internet service.

Target
The community linked to the sugababes.nl e superdudes.nl web sites. 

Progetto
 Digital Magics creates SBTV, the first Dutch participative WebTV, accessible via the Web sites superdudes.nl and sugababes.nl, the most popular communities which include 25%-30% of teenagers in Holland, with more than 1,400,000 registered members and over 1,200,000 individual users per month. The WebTV channel began in March 2006 with premium services, video chat lines and live video-participation in web shows. SBTV WebTV presents three live shows per day, exclusively online from Monday to Friday for members of the Sugababes and Superdudes community. 
 
Results
- more than 5,000 users at every show, with constantly increasing participation;
- the majority of users remain longer on the community sites to participate and interact live with the web show;
- Growing attention from television producers for the new WebTV channel.