Client
RAI Product Innovation Department

Schedule
The interactive version of the show has been broadcast since 2005 on RaiUno 

Goals
To revolutionise audience interaction methods by offering a new way of providing information and entertainment

Target
Unomattina audience 

Progetto
Rai Unomattina was the first video-participation television broadcast in Italy.
Presented by Luca Giurato and Monica Maggioni, Unomattina allows the audience to video-participate and take part in the broadcast from home using a webcam or a fixed line/mobile videophone.
Digital Magics implemented and managed the video-participation system, allowing viewers to interact and discuss with the Rai Unomattina was the first video-participation television broadcast in Italy.
Presented by Luca Giurato and Monica Maggioni, Unomattina allows the audience to video-participate and take part in the broadcast from home using a webcam or a fixed line/mobile videophone.
Digital Magics implemented and managed the video-participation system, allowing viewers to interact and discuss with the programme’s guests and presenters every morning live using a webcam or a fixed line/mobile videophone.