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Carlo Alberto Pratesi

Partner of Digital Magics Roma

Full professor of Marketing, innovation and sustainability at Roma Tre University – Department of Business Studies. Scientific advisor for Barilla Center for Food and Nutrition Foundation (www.barillacfn.com). Scientific consultant for Medtronic-Emea. Member of the Board of the Italian Marketing Society (www.simktg.it). Co-Founder of InnovAction Lab (www.innovactionlab.org) to bring young people closer to the world of innovative entrepreneurship and investor community. Free lance journalist. He has been the Chairman of the Regione Lazio Startup Commission.

His main interests are:  business and sustainability, entrepreneurship, innovation and startup; marketing; branding and corporate communication. He is author of several books and papers, the principals are: (1995) Il marketing dei prodotti alimentari di marca, Sperling & Kupfer; (1996) Il marketing dei servizi ad alta tecnologia, Sperling & Kupfer; (1997) Sviluppare la fedeltà ascoltando il cliente, (with G. Iasevoli), Sperling & Kupfer; (2002) Il piano di marketing dei nuovi prodotti, (with G. Mattia), McGraw-Hill; (2006) Branding. Strategie, organizzazione, comunicazione e ricerche per la marca (with G. Mattia), McGraw-Hill; (2011) Mobile Apps (with E.Ascione), Mc Graw Hill; (2013) Marketing (with Peter J.P. and Donnelly J.H. Jr.), 5th edition Mc Graw-Hill; (2014) Digital marketing (with A.Poggiani), Mc Graw Hill; (2015) Il cibo perfetto. Aziende Consumatori e Impatto Ambientale del Cibo. (with M. Marino) Edizioni Ambiente.

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