Dotadv is the first Italian platform dedicated to SMEs, for the automatic management of online advertising.
Dotadv is the first Italian platform dedicated to SMEs, for the automatic management of online advertising. Dotadv seamlessly integrates with the editorial and managerial processes of the publisher. Founded in 2012, Dotadv developed a self-service advertising platform that automates the sale of advertising spaces on the web in a few simple clicks for both publishers and advertisers. The basis of the idea is self-provisioning: the investor accesses the offer of the publisher, chooses the spaces, configures the campaign and creates the banner during the purchasing process. Once the order is received, the publisher directs and approves the quality control process, and the ADV campaign is then ready to go online. In the first two years of activity, major publishers like Citynews (MilanoToday, RomaToday, NapoliToday), Gruppo Monrif (QN, Il Resto del Carlino, La Nazione, Il Giorno) and Fanpage.it, in addition to Subito.it chose the technology Dotadv. In 2015 Subito.it acquired Dotadv.