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Edo A Digital Magics startup

Edo is a mobile app that supports the consumer when he has to choose which food products to buy. And it does so by focusing on the concept of healthiness.

Edo is a mobile app that supports the consumer when he has to choose which food products to buy. And it does so by focusing on the concept of healthiness.

By scanning the barcode of a product you will have access to simplified information generated by an automatic algorithm that processes all the data on the product label. The main element is the Edo index, a rating from 0 to 10 indicating the level of healthiness of the product. They also highlighted the negative and positive aspects, suggesting also a list of healthier alternatives to guide the consumer into a conscious choice.

Edo also provides profiles dedicated to people with intolerances, to vegetarians and vegans, to athletes and pregnant women, offering tools to customize individual nutritional needs.

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