Emotional Target A Digital Magics startup
In recent years the online and digital advertising has been affected by a general revolution. Each ad that you can see on a website [...]
In recent years the online and digital advertising has been affected by a general revolution. Each ad that you can see on a website is the result of many decisions taken in real time through questions such as: whom is the ad directed? At what time? In what context? How much the advertiser is willing to pay? Etc…
In 2010 Emotional Target began to create a specialized product video format added to a television campaign, which focused on the socio-demographic target of the campaign. To achieve its aim Emotional Target has developed algorithms and proprietary models of socio-demographic profiling, which are able to reduce the ad dispersion on anundesired target.
Some of the managed campaigns refer to major brands such as Hyundai, Yamaha, Paco Rabanne, Che Banca.
Through this expertise, today Emotional Target has developed a service that goes beyond the video format, dealing with all display advertising and takes advantage of new technologies, which operate in real time(RTB) to achieve the campaign target results (Brand or Direct) with maximum efficiency.