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Mimesi A Digital Magics scaleup

Mimesi operates in the field of media monitoring and press releases.

Mimesi operates in the field of media monitoring and press releases using an innovative production method that processes all articles in full digital format by means of dedicated proprietary software.

With the development of online media, Mimesi has expanded its range of services and today provides a structured service across four product lines:Press Releases, Web & Social Media Monitoring, Analysis & Media Reputation, Audio-Video Review. In line with its objective of offering a service in step with the times, in 2012, Mimesi360 was created, an analysis platform that brings together articles in the print media with web articles and posts published on blogs, forums and social networks.

This is the first service in Italy to provide a comprehensive reputational analysis of traditional and digital media. For Mimesi information travels online: it annually processes more than 36million articles that can be accessed through different communication channels (email, web, intranet, iPhone, iPad, mobile).

It is fully online which means you can always find what you are looking for, download it, process it and send it in real-time. In this way it is possible to carry out research and analysis of press and web which gives strategic value to information. The reviews are based on the search for an unlimited number of keywords, identified together with the client, enabling targeted and personalised analysis. All this 24 hours a day, 7 days a week.

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