Client
F.C. Internazionale 

Schedule
Collaboration since 2005

Goals
Bring Inter football club closer to the supporters’ community through numerous and varied initiatives

Target
All Inter football club fans and supporters.

Project
Long-term collaboration with F.C. Internazionale has allowed the implementation of numerous initiatives to bring the supporters’ community closer to Inter football club. Some of the main formats created are:

- InterMobile: the creation of editorial components, the communication campaign “ovunque sei il mondo è nerazzurro” (“wherever you are, the world is wearing Inter’s colours”) and the Web site mobile.inter.it, dedicated to mobile information, personalisation and interaction services.
 InterMobile, accessible via 484080, sets itself apart for the uniqueness of the services offered: apart from all the personalisation content for mobile devices (logos, ringtones, wallpaper, screensavers and pictures), there are real-time text message news services and the text blog, where all supporters can voice their passion.

- InterX3me: a service that allows clients to follow Inter’s home matches live from their own videofonino® videophones for the 2005/2006 and 2006/2007 seasons of the championship. Live video coverage of a football match on mobile devices for the first time in Europe, as well as VideoGoal, VideoSintesi (Video Round-up), VideoNews, and much more Inter VideoContent.

- InterShow: is a cross-media interactive format on RossoAlice. Live, On Demand or via Mobile technology, users can follow the press conferences live from Appiano Gentile and live audio commentary from the matches, catch the round-ups, repeats and interviews, or receive daily in-depth reports on training, statements and press conferences.