Client
F.C. Juventus 

Schedule
From August 2007 onwards 

Goals
to extend the range of sports content and services on offer, exploiting the relationship between the club and its supporters to its full potential
                    
Target
All Juventus football club fans and supporters

Project
Implementation and management of Juventus Mobile, the premium interoperable mobile service with high added-value for Juventus F.C. supporters. juventusmobile.it is:
- entertainment and information: allowing users to receive personalisation content for their cell phones and editorials relating to the team directly on their mobile phones, easily and directly;
- interaction and socialising: allowing the supporters’ community to interact through the communication functionalities on the mobile phone;
- 2.0: not just a good user service, but a community that is strongly rooted in the contributions and participation of all Juventus supporters.
The premium service provides for:
- personalisation content for cell phones, including: wallpaper, screensavers, live and polyphonic ringtones, logos, etc.
- information services: news text messages, so users can receive all the information and news on the team in real time. Supporters will be able to register for various types of news subscriptions, to meet their needs.
- interactive and entertainment services: such as text chat lines and text blogs, with the option for the user to send his or her messages and dedications to the team.
to extend the range of sports content and services on offer, exploiting the relationship between the club and its supporters to its full potential.