Client
F.C. Milan 

Schedule
From November 2006 onwards

Goals
To bring the club closer to the supporters’ community                     

Target
All A.C. Milan football club fans and supporters

Project
MilanMobile is the only AC Milan-recognised mobile channel, through which supporters can get up to date in real time on the world of AC Milan or personalise their mobile phones with exclusive content.

On milanmobile.it, there is real-time information, an interactive text blog service and personalisation content for cell phones, which may be obtained by calling the interoperable number 484085 from any mobile phone (TIM, Vodafone, 3 Italia and Wind).

The real time news channel, SMS News MilanoMobile, allows users to receive news previews, information on players’ athletic conditions, formations, goals, pieces of play and scorers, pre- and post-match comments and coach and player statements. The three types of subscription services respond to the differing needs of the fans in terms of level of detail:

-MILAN EXTRA, the most complete text message news service allowing subscribers to keep up to date on the club, the team and the Cup and Championship matches in real time;
-ONLYMATCH GOLD, the service that provides news regarding the Championship and Cups;
-ONLYMATCH SILVER, the text message news service dedicated to fans that only want to be kept up to date on the most important news from the matches.

Activation of the text message information service is simple: once you have identified the service closest to your needs, you can send a text message with the code for the selected service to 484085. The cost of the service is 30 Euro cents including VAT for every text message received. MilanMobile 484085 is online, with a Web site that is kept constantly updated on the services available for AC Milan fans and a content catalogue with logos, live, monophonic and polyphonic ringtones, wallpaper, screensavers and pictures to download directly onto your mobile phone.

On the Website it is possible to consult the available content codes and send a text message request with the selected content code or make a fixed line Telecom Italia call to select the desired content by following the vocal portal instructions.