Client
Torino F.C. 

Schedule
From August 2007 onwards 

Goals
To extend the range of sports content and services on offer, exploiting the relationship between the club and its supporters to its full potential                      

Target
All Torino football club fans and supporters

Project
Implementation and management of ToroMobile, a premium interoperable mobile service with high added-value for Torino F.C. supporters. The service allows users to interact by means of the functionalities on their mobile phones and receive content relating to the team. ToroMobile does not just provide the traditional mobile services: through Web 2.0 dynamics, it offers increasing space for user interaction and socialising within the supporter community.
The premium service includes:
- personalisation content for cell phones (wallpaper, screensavers, ringtones, logos, etc.)
- information services: news text messages, so users can receive all the information and news on the team in real time. Users will be able to register for various types of news subscriptions.
- interactive services: text chat lines and text blogs, with the option for the user to send his or her messages and dedications to the team.