Digital Magics Groups provides marketing services and digital content to the sports industry, through its Strategic Business Unit SportXtention.
By extending the range of sports content and services on offer and exploiting the relationships between clubs and their supporters to their full potential, Digital Magics has positioned itself as sports rights mediator, designing, managing and deploying content on various media.
Entertainment, involvement and relationships are the basic ingredients for the activities created, employing all the marketing-mix levers applied to digital media.

 

 Competencies 
Digital Rights
- Rights management and mediation in the Italian and international sports industry
- Deployment of sports content on digital media
- Content distribution
- Identification of the best rights use opportunities

Community Marketing
- Enhancement of sports community images through online and offline initiatives
- Management and exploitation of the full potential of supporters databases
- Direct Marketing design projects
- Direct marketing campaign implementation and management

Digital formats and content
- Design and production of new sports formats
- Deployment and editing of video content
- Design, implementation and management of premium mobile services
- Creation of cross-mediation content
- Localisation and adaptation of formats and content for foreign markets

Communication
- Implementation of integrated communication campaigns
- Enhancement of brand imaging using innovative communication tools (e.g.: pitch-side LED screens, billboards)
- Implementation of ad hoc promotional initiatives (Voting, Promotions, Competitions and Advergames)