Client
MSN Microsoft

Schedule
From May 2006 onwards

Goals
To create a series of useful and fun tools
for the MSN community.

Target
The MSN community.

Project
Through our collaboration with MSN, we are continually creating innovative interactive tools for the Windows Live Messenger community and for numerous firms that take advantage of the broad visibility that these tools offer.

Devices, Advergames, Web sites become valuable brandable tools that can work as a channel through which to communicate the character and image of a brand compellingly, particularly amongst a young target group, which is increasingly elusive and unresponsive to traditional media.

Devices:

- Calories counter: to count the number of calories consumed in a meal;
- MSN News: allows users to view content from the MSN news channel.

Web Site:

- Travel diary: allows users to share their travel experiences, create a personal diary with stories and photographs and the option to vote on other users’ diaries.

Advergame:

- Battleships: the game of strategy, one of the longest-standing and most-played games in the world, abandons its traditional “pen and paper” guise to become an advergame on Messenger. The game provides innovative advertising space accessories: one in the preload page, one integrated in the screens and a “Bonus” banner within the dynamics of the game.