 Guarda che Coppia!
Client: Unilever - Bertolli and Santa Rosa
“Guarda che coppia!" ("What a Couple!") is a viral media format developed to launch the coming together of two authentic quality brands: Bertolli (olive oil) and Santa Rosa (tomato derivatives). Starting with a competition on the Web and extending to radio and local events, the theme of the couple was interpreted on a mixture of integrated and interactive media to activate participation and viral mechanisms, mainly targeting public involvement.
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 Non è più la scuola di una volta
Client: Poste Italiane
“School’s not what it used to be”: communication campaign to support the launch of the sale of secondary school text books via an e-commerce service.
The media format involves the creation of a personalisable, informative, viral video and a dedicated mini-Website www.nonepiulascuoladiunavolta.it, promoted through an integrated campaign of Web advertising, Internet key words and an advertisement broadcast on the 7Gold circuit.
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 Lipodystrophy
Client: Nadir Onlus
By providing information it is possible to deal with Lipodystrophy in a calm and positive way. This is the essential message of the awareness campaign launched to inform people about this collateral syndrome connected to treatment of HIV. The project was developed solely via the Internet, a media with strong informative, viral and involvement value. The campaign includes a illustrated video advertisement positioned in the mini informative website, a campaign banner and keywords on the main search engines.
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 Karamball
Client: Alpitour Group
“Karamball, viaggiare è anche un gioco” (“Karamball, travelling’s a game too”) is a media format created to promote the Karambola brand, Alpitour Group’s Tour Operator, through a mixture of alternative and engaging media.
The plan provided for a collection of integrated and activating activities, based on a game of marbles linked to the Karamball competition, which extended to cover the Web, radio, Windows Live Messenger and even materialise in local events.
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 Soldi in Casa
Client: Systema Case
Creation and management of a performance marketing programme to launch and promote “Soldi in Casa” (literally, “Money at home”), the new Systema Case financial product. This innovative marketing programme involves integrated activities via the Web, search engines, e-mail marketing and direct marketing, with an integrated process that is monitored in real time with the 4WResearch platform.
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 Community Formats
Cliente: MSN - Microsoft
Dalla collaborazione con MSN nascono continuamente tools innovativi e interattivi dedicati principalmente alla numerosa community di Windows Live Messenger.
Gadget, Advergames, Siti Web, un elenco sempre più ricco di strumenti brandizzabili in grado di offrire visibilità alle aziende soprattutto nei confronti di un target tanto strategico quanto difficile da raggiungere coi mezzi tradizionali.
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 Bravo e si vede!
Client: Fiat Auto
“Bravo e si vede!” (“Good and it shows!”) is a viral interactive media format that was developed to complement the launch of the Fiat Bravo. Founded on a cross-media dynamic and endowed with a high level of activation, the project was developed on various communication channels (Web and cinema), acting on the desire of the target group to participate and be involved.
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 High School Musical
Cliente: Walt Disney Television Italia
A supporto del lancio del film High School Musical in Italia è stato studiato un media format che, attraverso metodi virali e attivanti, è in grado di integrare in modo innovativo il digitale, il territorio ed i media classici (Radio, TV, Stampa). Le leve principali sono: il coinvolgimento diretto dei ragazzi e le attività partecipative strutturate seguendo un fil rouge narrativo che lascia scoprire il musical e la colonna sonora in diverse tappe. Un format originale che ha proclamato High School Musical “The Best Holistic Campaign” agli NC Awards 2007 e ha fatto confermare LiveXtention per l’organizzazione degli innovativi ed unconventional Dance Mob di HSM2.
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 Community advergame: Messenger Cup 2006
Cliente: MSN - Microsoft
Messenger Cup 2006 è un “community advergame” lanciato su Windows Live Messenger in occasione degli ultimi campionati mondiali di calcio.
Un gioco coinvolgente che dà la possibilità di sfidare amici e colleghi, affrontare squadre internazionali, mettere alla prova le proprie doti da campione e vivere da protagonista l’avventura dei mondiali. Il campo da calcio virtuale e brandizzabile, inoltre, offre importanti occasioni di visibilità alle aziende, che potranno mostrare banner personalizzabili ad hoc per il proprio target di riferimento.
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