Client 
Alpitour Group

Schedule
From May to June 2007

Goals
To promote Karambola, an Alpitour Group brand

Target
The young and young-at-heart, with a medium or medium-high level of education and a taste for dynamic yet economical holidays.  

Project
This media format provided for a collection of activities, based on a game of marbles linked to the Karamball competition, which extended to cover the Web, radio, Windows Live Messenger and local events.
The main play area is online at karamball.karambola.it, where participants can register, play, following the course in the least time possible, collect the karamball marbles through the different media and check their positions in the ranking. The dynamic of the game worked well with the viral and social dimension of the media employed: players could “hit” and therefore involve other friends in the game and discover places where they could capture new marbles.

Every week a Karambola holiday was offered as a prize, until the drawing of the final super-prize, destination Cuba. Apart from playing on karamball.karambola.it, participants could collect marbles by challenging a friend on Windows Live Messenger; listen to Radio 105 to insert the codes announced by the deejays; send an e-card to a friend convincing him or her to register in the competition; or participate in the Karamball Live event.

In Karamball Live, the marbles game became real, taking place in an incredible setting: [mu:v] Mi, 37½ hours entirely dedicated to the sport, promoted by the Milan Municipal Authority, on 2nd and 3rd June 2007.

Furthermore, until 23rd July 2007, all the vloggers from TheBlogTV were invited to make a video and participate in the “Racconta il tuo modo di essere Karambola” (“Tell us how you’re Karambola”) competition, which offered the chance to win a CreativeLive! Cam Optia AF webcam, TheBlogTV account credits and a Karambola holiday to Sharm El Sheikh, Egypt,  every week