In recent years the online and digital advertising has been affected by a general\u00c2\u00a0revolution. Each ad that you can see\u00c2\u00a0on a website is the result of many decisions taken in real time through questions such as:\u00c2\u00a0whom is\u00c2\u00a0the ad\u00c2\u00a0directed? At what time? In what context? How much the advertiser is willing to pay? Etc\u00e2\u20ac\u00a6<\/p>\n
In 2010 Emotional Target began to create a\u00c2\u00a0specialized product video format added to a television campaign<\/strong>, which focused\u00c2\u00a0on the socio-demographic target of the campaign. To achieve its aim\u00c2\u00a0Emotional Target has developed\u00c2\u00a0algorithms and proprietary models of socio-demographic profiling<\/strong>, which are able to reduce the ad dispersion on\u00c2\u00a0 anundesired target.<\/p>\n Some of the\u00c2\u00a0managed\u00c2\u00a0campaigns refer to major brands such as Hyundai, Yamaha, Paco Rabanne, Che Banca.<\/p>\n Through this expertise, today Emotional Target has developed a service that goes beyond the\u00c2\u00a0video format<\/strong>, dealing with\u00c2\u00a0all display advertising <\/strong>and takes advantage of new technologies, which operate\u00c2\u00a0in<\/em>\u00c2\u00a0real time(RTB) <\/em>to achieve the campaign target results\u00c2\u00a0(Brand or Direct)<\/em>\u00c2\u00a0with maximum efficiency.<\/p>\n","protected":false},"excerpt":{"rendered":" In recent years the online and digital advertising has been affected by a general\u00c2\u00a0revolution. Each ad that you can see\u00c2\u00a0on a website is the result of many decisions taken in real time through questions such as:\u00c2\u00a0whom is\u00c2\u00a0the ad\u00c2\u00a0directed? At what time? In what context? How much the advertiser is willing to pay? Etc\u00e2\u20ac\u00a6 In 2010 […]<\/p>\n